Wine Marketed to Women

There is a new product on the market, White Lie Early Season chardonnay. According to one winery, women want a lower-alcoholic wine. So Beringer Blass Wine Estates is aiming its wine directly at women. This new wine product will be sold for less than $10 a bottle (a major steal in the wine market) and has about 9.8 percent alcohol as compared to the 13 to 14 percent in some other vintages wines.

According to its developers, this lower-alcohol wine is meant to taste great without the “fuzz factor.” Studies have found that wine affects women more than men because women metabolize alcohol more slowly. When a man drinks, 30 percent of the alcohol is eliminated in his stomach, but for women only 10 percent metabolizes.

As for me, I think this is great. I have been looking for a wine that I can drink socially (with a light and fruity taste but without the alcoholic taste and effect) because I am surrounded by people who like to drink alcoholic beverages. Whether I am out at a business related event or with friends, it will be nice to have something to order that is alcoholic (so I don’t make others feel uncomfortable drinking around me but also so that I can have an alcoholic beverage that I enjoy as well).

I look forward to trying it.