Thursday, June 09, 2005

The New Ronald McDonald

Starting tomorrow, Ronald McDonald, leader and icon of McDonalds, is changing his lifestyle.
According to the marketing department of McDonalds, starting on Friday, Ronald McDonald will be snowboarding, skateboarding and bike riding with kids in television commercials. This new marketing commercial is aimed at inspiring others to eat healthier and exercise more often. The ad campaign comes at a time when fast food chains are coming under increasing scrutiny as the nation's obesity problems increase.
I find this to be absolutely ridiculous. The obesity problems are increasing because of choices in life, not because of the food choices that they are provided. Parents need to teach their children about the importance of a balanced diet and also demonstrate a healthy example of how they should live their lives.
I occassionally eat at McDonalds and I want to be provided with the variety of choices that they provide now (Big Mac, McChicken, Crispy Chicken, Quarter Pounder, etc.). I don't want them to replace their Big Mac with the new fruit and walnut salad. No one who knows anything would go to McDonalds for a healthy meal. Sure, their new additions to the menu are healthier than they used to be, but for those who are delusional in believing that the new additions are healthy, are crazy.
Just admit it, if you want to be healthy, don't eat at McDonalds. But if you are going to eat at McDonalds, then don't complain about how many calories and fat you just inhaled in one meal. We live in a land where we pride ourselves on the choices that we have the freedom to make. So don't blame the industry for their good food and marketing strategy, but blame yourself for the bad choices that you are making.
As for me, I know McDonalds is not healthy for me. I don't eat at McDonalds because it is healthy for me nor do I eat at McDonalds all the time. With all that said, when I chose to eat at McDonalds, I will enjoy it.

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